E-commerce Solution
Digital Solutions for E-commerce
We build powerful online stores that make it easy to sell products, manage inventory, process payments, and grow your e-commerce business.
Written by Ing. Hlib Yarovyi, Founder · Published · Updated
E-commerce Challenges
High Platform Fees
Shopify, Wix, and other platforms charge monthly fees plus transaction fees.
Cart Abandonment
Customers add products to cart but don't complete the purchase.
Managing Inventory
Keeping track of stock levels, variants, and product updates manually.
Getting Found on Google
Competing with Amazon and large retailers for product search visibility.
How We Help E-commerce Businesses
Custom E-commerce Platform
Full control, no monthly platform fees, own your store and customer data completely.
Optimized Checkout Flow
Reduce cart abandonment with fast, simple, mobile-optimized checkout.
Product Management System
Easy-to-use portal to add products, manage variants, update prices and stock.
Payment Integration
Accept credit cards, PayPal, Apple Pay, Google Pay, and local payment methods.
SEO for Product Pages
Rank in Google for product searches with optimized product pages and schema markup.
Inventory & Order Management
Track stock levels, process orders, manage shipping, and fulfill orders efficiently.
Key E-commerce Features
Shopping Cart
Fast, intuitive cart with product variants, quantity selection, and promotions.
Secure Payments
Stripe, PayPal, and local payment gateway integrations with PCI compliance.
Shipping Calculator
Real-time shipping rates, multiple carriers, tracking numbers.
Discounts & Coupons
Create discount codes, sale pricing, bundle deals, and promotions.
Customer Accounts
Order history, saved addresses, wishlists, and account management.
Analytics & Reports
Sales reports, best sellers, customer insights, and conversion tracking.
Typical Results
Lower Cart Abandonment
Better Conversion Rate
Monthly Platform Fees
A Pattern We See in E-commerce
In our experience working with product businesses transitioning from marketplace dependency to direct-to-consumer, the inflection point is almost always the same: the brand has demonstrated product-market fit — it sells well on Amazon or local marketplaces — but it is paying 15–25% in platform commissions while having zero ownership of customer data. It cannot retarget, cannot build an email list, cannot create loyalty programs. The customer relationship belongs to the platform. Building a custom e-commerce site with a direct checkout, customer account system, and owned analytics layer changes this fundamentally. The brand begins accumulating first-party data from day one. Repeat purchase rates improve because the business can now communicate directly with customers and control the post-purchase experience. In our experience, brands making this transition typically see customer lifetime value increase by 30–50% within 12 months — not because their product improved, but because they now control the relationship.
Before & After Yarify
Frequently Asked Questions
Should an e-commerce brand build a custom store or use Shopify or WooCommerce?
Shopify and WooCommerce are excellent starting points for businesses validating product-market fit or working within tight budgets — they offer fast setup, ecosystem plugins, and a low technical barrier. The limitations emerge as the business scales: Shopify charges monthly fees plus transaction fees (0.5–2% on top of payment processing unless using Shopify Payments), and customization beyond the template system requires expensive development or workarounds. WooCommerce is more flexible but introduces hosting, plugin maintenance, and performance overhead. A custom e-commerce build becomes the right choice when the business needs custom checkout logic, deep integration with existing systems (ERP, CRM, fulfilment), a differentiated product experience, or when transaction fee savings at scale justify the upfront investment. For businesses processing over €30,000/month in revenue, the economics typically favor a purpose-built platform.
What are the most common causes of high shopping cart abandonment?
Cart abandonment — the global average is around 70% — is caused by a predictable set of friction points. The most common are: unexpected costs at checkout (shipping fees or taxes appearing only at the final step); a mandatory account creation requirement before purchasing; a checkout flow with too many steps or fields; slow page load times on mobile; and a lack of trust signals (no visible security badges, returns policy, or customer reviews near the checkout). Research from the Baymard Institute consistently shows that a simplified guest checkout, transparent upfront pricing, and visible trust signals can reduce abandonment by 20–35%. Cart recovery email sequences — automated emails sent 1, 24, and 72 hours after abandonment — typically recover 5–15% of abandoned carts, making them one of the highest-ROI automations in e-commerce.
How does product page SEO work differently from regular website SEO?
Product page SEO targets transactional queries — searches with commercial intent like 'buy [product] online', '[product] best price', or '[brand] [model]'. These differ from informational queries in that the searcher is closer to a purchase decision, making them more valuable per visitor but also more competitive. Key elements include: unique product descriptions that go beyond manufacturer copy (which appears on dozens of other sites); Product schema markup that enables rich results showing price, availability, and reviews in Google search; structured internal linking between related products and category pages; and fast page load times, since Core Web Vitals are a ranking factor and slow pages have measurably higher bounce rates. The compound advantage of well-optimized product pages is that they build authority over time — unlike paid ads, SEO investment doesn't disappear when the budget does.
What payment methods matter most for European e-commerce customers?
Payment preferences vary significantly across European markets. In the Czech Republic and Slovakia, bank transfers and local direct payment methods remain common. In Germany and Austria, SEPA bank transfer, Klarna invoice payment ('buy now, pay later'), and PayPal are dominant. Across Western Europe, card payments (Visa, Mastercard) and digital wallets (Apple Pay, Google Pay) are the baseline expectation. Failing to offer the preferred payment method for your primary market is a direct conversion barrier — studies show that 7–9% of shoppers abandon at checkout specifically because their preferred payment option isn't available. A well-structured European e-commerce build should offer Stripe (which handles most card and wallet payments), at minimum one BNPL option (Klarna or similar), and local payment methods for any market that represents more than 15% of expected revenue.
How does a custom e-commerce build compare to Shopify in the long run?
The comparison is primarily economic and operational. Shopify Advanced runs €299/month. For a business doing €50,000/month in revenue with a third-party payment gateway at 0.5% transaction fee, that's approximately €3,900/year in platform costs before apps, theme licensing, and custom development. A purpose-built platform has a higher upfront cost but near-zero recurring platform fees — hosting on Google Cloud for a typical e-commerce operation runs €50–200/month. Over three years, the breakeven point typically falls at around €20,000–30,000 in initial development for a moderately sized store. Beyond economics, the operational advantage is total control: no plugin conflicts, no mandatory upgrades, no dependency on Shopify's ecosystem, and the ability to build exactly the checkout and post-purchase experience the business needs.
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