Zero Web Presence to +300% Organic Clicks
A law firm website and local search foundation, live in under three weeks
A South Moravian law practice had no website and no Google profile. We shipped the site, schema and local SEO; organic clicks grew 300% in the first quarter.
What the firm needed
The firm had nothing online, so every regional search went to older, bigger firms. Czech Bar Association rules also ban promotional claims and guaranteed outcomes, which rules out most marketing templates. We built a server-rendered Next.js site with one plain-language page per practice area, and set up the Google Business Profile, directory citations and four schema types. Live in under three weeks; organic clicks in Search Console grew 300% over the first three months.
Constraints we had to design around
- 01
Competing with older, bigger firms
Large firms publish more and have years of domain history. A brand-new domain needed trust signals fast.
- 02
Bar Association content rules
No "best lawyer", no "guaranteed result". The copy had to stay factual and useful to stay compliant.
- 03
No SEO base at all
No history to build on. Domain signals, citations, schema and local profiles all had to be created at once.
- 04
Few public reviews
Many legal clients will not post a review. Local trust had to come from structure and consistency instead.
Architecture and what we shipped
- 01
One page per practice area
Instead of one generic services page, each practice area got its own page answering a specific legal need and targeting a clear search topic.
- 02
Informational, compliant copy
Plain language on what each area covers, when a person needs help and what the process looks like. Useful, and inside the rules.
- 03
Local SEO stack before launch
Google Business Profile set up and verified before go-live, with consistent business details submitted to key directories and map platforms.
- 04
Structured data across the site
LegalService, LocalBusiness, Person and FAQPage schema give search engines explicit context about the firm, its lawyers and its services.
- 05
Server-rendered Next.js
Every page is rendered on the server, so crawlers read the full content immediately. Simple build, indexable from the first day.
From zero to growth
Under three weeks to launch. Month one for indexation. Months two and three for refinement and ranking movement.
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Weeks 1-3
Site build
Architecture, content, schema, Google Business Profile setup and launch
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Month 1
Indexation
Search Console setup, directory submissions, maps coverage and baseline tracking
-
Months 2-3
Growth
On-page improvements, citation cleanup and movement on targeted local legal queries
Outcome
Organic clicks in Google Search Console over the first 3 months after launch
From kickoff to live website, including content, schema and local SEO setup
Schema types implemented: LegalService, LocalBusiness, Person, FAQPage
Questions law firms ask us
Can you build a law firm website that follows Bar Association rules?
Yes. We write factual, useful legal copy without prohibited phrases like "best lawyer" or "guaranteed result". The pages inform instead of oversell, which also happens to match what people search for.
How long does a law firm website take from zero?
This one went live in under three weeks, including the build, content, schema markup and Google Business Profile setup. We quote a fixed price for the agreed scope before starting.
What technical SEO is included in a law firm build?
Server-rendered pages, a page per practice area, LegalService, LocalBusiness, Person and FAQPage schema, Search Console setup, a verified Google Business Profile and consistent directory listings.
Do you work with law firms outside the Czech Republic?
Yes. The same approach, informational content plus local SEO and structured data, works for legal practices in other countries. We adapt to local professional rules and languages.
Invisible in local search? That's fixable in weeks, not years.
Tell us where you stand today. We'll scope the site and the search foundation and give you a fixed price.