Osvita Poland
A conversion-led admissions website that turns university applications to Poland into a clear, guided process
We designed and built the website for Osvita Poland, an education consultancy that helps Ukrainian students apply to Polish universities, structured around free consultations and a five-step admissions journey.
Case Study — Education & Study Abroad Website
Written by Ing. Hlib Yarovyi, Founder · Published
- Industry
- Education & Study Abroad Consulting
- Market
- Ukraine → Poland
- Service
- University admissions consulting
- Timeline
- 4 weeks
- Stack
- Next.js · TypeScript · Tailwind CSS
The Brief
Osvita Poland helps Ukrainian students and families navigate university admissions in Poland — a process that involves document translation, apostilles, university selection, scholarship eligibility, and, since the war, tuition-free options at state universities for Ukrainian applicants.
That is a lot of moving parts for a family to absorb on a first visit, especially one searching in a moment of stress. The brief was to build an education lead generation website that makes a complicated admissions service feel manageable in under a minute of reading, and that converts that clarity into booked consultations.
Rather than a generic "contact us" education site, we built the homepage around the exact anxieties a parent or student has — cost, timeline, recognition of the degree, and what happens if paperwork goes wrong — and answered each one before asking for a form submission.
The site pairs a direct, benefit-first headline with a persistent consultation form, a five-step process breakdown, and program facts (tuition-free options, EU-recognized diplomas, university partners) presented as scannable proof points.
The Challenges
A Genuinely Complex Service
University admissions involve exams, document apostilles, translations, and university-specific requirements. The site had to simplify this without hiding the real steps involved.
A High-Stress, Time-Sensitive Audience
Many visitors are researching under real deadline pressure — application windows and scholarship cutoffs. The page needed to build trust and prompt action fast, not warm visitors up over several page visits.
Sensitive, Time-Bound Policy Information
Tuition-free access tied to wartime status for Ukrainian applicants is a real but time-bound policy. The messaging had to state it accurately without overpromising or implying it applies indefinitely.
Trust Without a Recognized Brand Yet
As a newer consultancy, Osvita Poland needed the site itself — structure, proof points, and clarity — to do the trust-building work that an established brand name would otherwise do.
What We Did
01
Led With the Outcome, Not the Process
The homepage headline speaks directly to the parent's goal — their child starting at a Polish university this year — before explaining any of the mechanics behind it.
02
Put the Consultation Form Above the Fold
A persistent "get your personal admissions plan" form sits alongside the hero content, so a visitor who is already convinced never has to scroll to act.
03
Broke the Service Into Five Clear Steps
We mapped the entire admissions journey — situation review, university shortlist, document preparation, submission, and post-acceptance support — into five plain steps, replacing vague reassurance with a visible process.
04
Surfaced Proof Points as Scannable Facts
Tuition cost, degree recognition across the EU, and university partner count are presented as short stat blocks a stressed visitor can absorb in seconds, not buried in paragraphs.
05
Built for a Ukrainian-Language, Mobile-First Audience
The primary audience researches on mobile, often in Ukrainian. We built the interface language-first and mobile-first rather than adapting a desktop, English-first template.
Timeline: 4 Weeks
The project moved from admissions-process mapping to a live lead generation site in four weeks.
Week 1: Process Mapping & Copy
Mapped the five-step admissions journey and wrote outcome-first copy for a stressed, time-sensitive audience
Weeks 2-3: Design & Build
Built the consultation-first layout, proof-point stat blocks, and the five-step process section
Week 4: QA & Launch
Form testing, mobile and language QA, and go-live
Results
A complex university admissions process reduced to a clear, visible journey
Consultation form placed in the first screen a visitor sees, on every device
From process mapping to a live, conversion-led education website
Common Questions
- Yes. Osvita Poland is built specifically to turn admissions research into booked consultations, using an outcome-first headline, an above-the-fold form, and a clear step-by-step process.
- We front-load the information visitors need most — cost, timeline, and process — as scannable facts and a visible step sequence, instead of asking them to read long-form copy before finding a way to act.
- Yes. Osvita Poland was built Ukrainian-first for its primary audience. We structure content and layout around the language and device the real audience uses, not a translated afterthought.
- Osvita Poland went from process mapping to launch in four weeks. Sites with more programs, locations, or application flows to represent take longer to scope and build.
Need an Education Website Built to Convert, Not Just Inform?
If you run an admissions consultancy, language school, or study-abroad service and need a site that turns research into booked calls, we can scope it with you.
